By John Mack Freeman
A new campaign from Campbell’s featuring real families includes families with same-sex parents for the first time. Via Ad Age:
“Our goal was to sort of take what Campbell’s has always been about and convey it in a fresher way,” Ms. Rani said of the 146-year old brand. “We want people to understand what we’re about but also give us a fresh look at the same time.”
The campaign covers a wide variety of Campbell’s branded products from canned soup to “Star Wars” soups; soup in K-Cups; Soup on the Go cups; and Campbell’s skillet sauces. It does not included non-Campbell-branded products such as Pepperidge Farm cookies or Bolthouse Farms beverages.
Watch the ads below:
first video is so sweet!