{"id":2187,"date":"2015-10-11T14:12:48","date_gmt":"2015-10-11T19:12:48","guid":{"rendered":"http:\/\/www.glbtrt.ala.org\/news\/?p=2187"},"modified":"2015-10-11T14:12:48","modified_gmt":"2015-10-11T19:12:48","slug":"watch-new-star-wars-themed-campbells-ad-features-family-with-same-sex-parents","status":"publish","type":"post","link":"https:\/\/www.glbtrt.ala.org\/news\/archives\/2187","title":{"rendered":"Watch: New Star Wars-themed Campbell&#8217;s ad features family with same-sex parents"},"content":{"rendered":"<p><em>By John Mack Freeman<\/em><\/p>\n<p>A new campaign from Campbell&#8217;s featuring real families includes families with same-sex parents for the first time. Via <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/campbell-soup-shows-real-real-life-brand-campaign\/300750\/\">Ad Age:<\/a><\/p>\n<blockquote><p>&#8220;Our goal was to sort of take what Campbell&#8217;s has always been about and convey it in a fresher way,&#8221; Ms. Rani said of the 146-year old brand. &#8220;We want people to understand what we&#8217;re about but also give us a fresh look at the same time.&#8221;<\/p>\n<h5><\/h5>\n<p>The campaign covers a wide variety of Campbell&#8217;s branded products from canned soup to &#8220;Star Wars&#8221; soups; soup in K-Cups; Soup on the Go cups; and Campbell&#8217;s skillet sauces. It does not included non-Campbell-branded products such as Pepperidge Farm cookies or Bolthouse Farms beverages.<\/p><\/blockquote>\n<p>Watch the ads below:<\/p>\n<p>https:\/\/www.youtube.com\/watch?t=31&#038;v=7rZOMY2sOnE<\/p>\n<p>https:\/\/www.youtube.com\/watch?t=67&#038;v=LryL8AcQxM0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By John Mack Freeman A new campaign from Campbell&#8217;s featuring real families includes families with same-sex parents for the first time. Via Ad Age: &#8220;Our goal was to sort of take what Campbell&#8217;s has always been about and convey it in a fresher way,&#8221; Ms. Rani said of the 146-year old brand. &#8220;We want people [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":2188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,57],"tags":[417,416,418,419],"class_list":["post-2187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carousel","category-media-of-note","tag-advertising","tag-campbells","tag-commercial","tag-lgbt-representation"],"_links":{"self":[{"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/posts\/2187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/comments?post=2187"}],"version-history":[{"count":0,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/posts\/2187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/media\/2188"}],"wp:attachment":[{"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/media?parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/categories?post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.glbtrt.ala.org\/news\/wp-json\/wp\/v2\/tags?post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}