Honey Maid’s new campaign features the tagline “This is Wholesome.” It launched with a commercial that highlighted varieties of different families spending time together. One of the couples families featured in the ad had same sex parents. This caused an unfortunate but not unexpected freak out from the conservative corners of the country. Instead of just ignoring these social media complaints, however, Honey Maid commissioned two artists to make something bigger out of them. Watch the video below to see how hate can be transformed into something greater.
Also, check out this mini-documentary Honey Maid released entitled “Dad & Papa”: