Frito-Lay announces Rainbow Doritos partnership

By John Mack Freeman

Snack manufacturer Frito-Lay announced that they will be partnering with the It Gets Better Project to produce a limited edition run of the Cooler Ranch flavored Doritos.  The chips come in Pride colors: green, blue, purple, red, and orange, and they are available by making a $10 donation here.

However, this has led to a completely expected freak out by some on the right. Rolling Stone reports:

Specifically, homophobic bigots are freaking out about Doritos this week, upon the news that the popular cheesy chip-maker is releasing a special rainbow-colored bag in partnership with the It Gets Better Project, a non-profit established by sex advice columnist Dan Savage to combat mental illness and suicide in LGBT youth. Conservative media is not interested in your talk of preventing youth suicide, it seems. That bag looks queer, dammit, and they will not have it.

 

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