Chalk this up to marketing done right. At one particular Burger King in downtown San Francisco during Pride, the store offered “Proud Whopper Sandwiches” for sale. When staff were asked about what made them different, they just shrugged and said “I don’t know.” When the burgers arrived to the customer, they were covered in a bright rainbow wrapper that unfolded to show the phrase “We are all the same inside.” Â Check out the film released by Burger King below detailing some of their customers reactions to the campaign, and tell us what you think in the comments below.
